Quote of the moment:
Read Marcus Aurelius - of each thing, ask: what is it, in and of itself? Will it remove kebab?
Advertising is difficult. It's not all highballs and adultery like in that "Mad Men" show. It's selling creativity, which has to in turn sell products.
As a result, not all the slogans that advertisers come up with... well, some of them just aren't any good.